The general purpose of picking one of Porter's business strategies is to streamline management decisions and operations toward one common goal. When taking a product attribute leadership approach ...

In 1957, Ansoff was known for his “Product/Market Matrix” explaining strategic growth orientations, and in the 1980s, Michael Porter brought a more analytical approach to strategy with his “Five ...

The Academy of Management Review, Vol. 13, No. 3 (Jul., 1988), pp. 390-400 (11 pages) According to Porter, cost leadership and product differentiation can be pursued simultaneously only under rare ...

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...