Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Here's how you can use positioning to get your product and marketing teams working together effectively. It's common for product and marketing teams not to be aligned because they often don't ...

How you differentiate your product or service from that of your competitors and then determine which market niche to fill Positioning helps establish your product's or service's identity within ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...