The following chart is a perceptual map using benefits ... Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with ...

Stop confusing customers! Marketing pro Jennifer Kling reveals how to cut jargon, simplify messaging, and find your unique ...

Here's how you can use positioning to get your product and marketing teams working together effectively. It's common for product and marketing teams not to be aligned because they often don't ...

This chart offers a fascinating glimpse into the collective mindset of traders involved with the US Dollar Index. Rather than ...