A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

how do companies see the landscape of market segmentation and brand positioning evolving in 2025? WWD asked industry experts for some brand strategies on remaining competitive and relevant.

During a time of ongoing economic pressures and consumer volatility, Omnicom Media Group agency OMD Worldwide is here to ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...