Effective positioning is the engine that drives growth, alignment and differentiation in today’s competitive market.

Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.

Having a strong positioning strategy can help by ensuring everyone understand the product's value, target audience, and key benefits—creating a clear and unified vision. Here's how you can use ...

As with most things in marketing, these five growth plays are easier said than done. If leaders are set on pursuing long-term ...

how do companies see the landscape of market segmentation and brand positioning evolving in 2025? WWD asked industry experts for some brand strategies on remaining competitive and relevant.

A company's positioning strategy is affected by a number of variables related to customers' motivations and requirements, as well as by its competitors' actions. Before you position your product ...

A message strategy includes a positioning statement, three or four support points, and as much detail as necessary to accommodate all marketing communications. A positioning statement is a short, ...

Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching Note 104-241, July 2010.