Growth Positioning Strategies provide a framework to help B2B marketers create responsive customer journeys that continuously ...

Having a strong positioning strategy can help by ensuring everyone understand the product's value, target audience, and key benefits—creating a clear and unified vision. Here's how you can use ...

The athletics company saw net sales increase 43% and plans to increase pricing to further differentiate itself as a premium ...

This market response highlights the difference between reactive investment strategies that capitalize on short-term price drops versus proactive defensive positioning that aims to protect capital ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

SHANGHAI, April 25, 2025 /PRNewswire/ -- On a recent episode of Bloomberg's China Show, David (Jingfeng) Huang, Founder, Chairman and CEO of Yatsen Holding Ltd. (NYSE: YSG), offered a revealing ...

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.

Together, these brands reflect a deliberate strategy: address varied consumer needs with credible, differentiated propositions. "Our vision was always to build a next-generation beauty tech ...