This edition's featured brand is Pravana, which has been delighting salon professionals professional with hair color, care, and styling products for 20 years. Read on for more about the history ...

Here’s how the Lime Green to Sunny Yellow dye looks like when blow dried. Each Pravana Vivids Mood Color changes upon heat styling application, meaning your straighteners, curling irons, and ...

After the heat is applied to the Pravana dyed strands, your hair color with change from one bright hue to another. It’s like instant magic, but really it’s heat color activation.

Pravana’s crystal-inspired collection will add magic to your hair By Lourdesuribe March 30, 2018 ...

A post shared by Alicia Drew ð Houston Hair (@rainbowfoxhair) on Aug 24, 2017 at 12:32pm PDT Thank you @Pravana for gifting me the new Pravana mood colors to try out!

Everyone knows how much we love Pravana here at *V.F.*Beauty. Packed with all the best ingredients, Pravanaproducts are all free of sulfates, salts, parabens, and all the other unpronounceable ...

Luckily for me, Pravana has begun administering a patent-pending smoothing treatment called Perfection, which provides the same results without the harmful formaldehyde. This is huge.