As Pravana explains, the color wheel is a key factor in creating hues. Looking at the color wheel, blue is opposite orange, green is opposite red, and purple is opposite yellow.

Here’s how the Lime Green to Sunny Yellow dye looks like when blow dried. Each Pravana Vivids Mood Color changes upon heat styling application, meaning your straighteners, curling irons, and ...

I finally got my hands on Pravana's Vivids Mood Color, the heat-activated color that's all over Instagram right now. The color comes in four options: peach to invisible, purple to pink, green to ...

On Sept. 1, Pravana is launching the first-ever temporary hair color to transform shades in mere seconds. It's heat activated, so it will work whether you use a blow dryer or flat iron or simply ...

The History of Pravana Pravana was introduced to the professional beauty industry in 2004, distinguishing itself with a vibrant palette and wide portfolio of innovative hair care solutions. The brand ...

After the heat is applied to the Pravana dyed strands, your hair color with change from one bright hue to another. It’s like instant magic, but really it’s heat color activation.

Everyone knows how much we love Pravana here at *V.F.*Beauty. Packed with all the best ingredients, Pravanaproducts are all free of sulfates, salts, parabens, and all the other unpronounceable ...

Starting September 1, you'll be able to buy Pravana's color-changing hair dye for a limited time. Here's the science behind how the hair dye changes color.