But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

The clean girl aesthetic has been trending all over lately, so I’ve put together some looks that totally fit the vibe! When you think ‘clean girl’ think of outfits that are effortlessly chic ...

Martha Stewart is still the biggest influencer around. The 83-year-old home and garden icon continues to influence the influencers as the “Martha Stewart aesthetic” is set to “take center stage,” ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self ...

Gone are the days of the TikTok “clean girl aesthetic” with glowy makeup and minimalist clothes. Instead, beauty gurus and fashion icons are now adopting the “mob wife aesthetic,” which screams quiet ...

As the end of 2022 approached, social media users saw an influx of lifestyle trends and influencers, such as the “vanilla girl” aesthetic, skin slugging, Scandinavian fashion … and content ...

Pretty Pink Makeup For Your Workout. The finishing touch to this aesthetic is the Pilates princess makeup look, for which two things have to be true.