Four Types of Pricing Objectives. Price is a vital component of a marketing mix, also known as the "four Ps" of marketing. The other components are product, place and promotion, ...

Consumer Durables Pricing Strategy. ... Marketers can choose either cost-based or demand-based pricing strategies, though both are influenced by pricing objectives and the newness of the product.

Wal-Mart and Aldi have a company wide objective to keep costs low so that they can pass those savings onto the customer, Jaguar wants to be seen as a luxury car, so they price at a luxury price point.