Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Though pricing strategies can be complex ... or direct mail marketers--are examples of goods whose price is determined by demand. A wholesaler might buy greater quantities than a retailer ...

Network with other executives transforming pricing strategy for their firms ... Applicable to any industry, the program draws on case studies and examples spanning manufacturing, technology, B2B, ...

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...