Writer, editor, and translator. Experienced in blogging for marketing, translation, localization, and foreign languages with a degree focused on English Language and Literature from Boğaziçi ...

Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs are usually moving so quickly to get to the next big thing that they typically just come up with a price off the ...

As any experienced marketer knows, developing strategy is one thing—managing the change process to embed that strategy in the organization is quite another. All too frequently, companies make ...

For organizations to be successful, pricing should not only be a direct reflection of corporate strategy, but also resonate with customers and deliver clear value. The Fast Company Executive Board is ...

Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning potential of their brands and offerings on this ...

All the way back in 2000, when Amazon was mostly an online book and media store, it experimented with charging different prices to individual customers for the same DVDs. The customer response was so ...

A lot of entrepreneurs struggle to settle on a pricing strategy. Some may not even understand the dynamics of strategic pricing; they decide how much to charge seemingly at random, based on their ...

Tailor Brands, the AI business-building platform powering millions of entrepreneurs, today announced two new AI assistants within its 'Navi' system - Smart Pricing Helper and Business Marketing Guide ...