When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...

I count myself lucky as my ‘bread and butter’, primary market research 1, has been popular with pharma for decades: informing pre- and post- launch brand strategy; tracking market progress ...

Investing in primary real estate markets like New York City comes with its own set of challenges and rewards. After being in the industry for more than 25 years, I’ve found that there are ...

This transaction represents the second platform investment from LCP Fund II. Founded in 1981, Lieberman is a premier primary market research and analytics firm serving a diverse client base, with ...

Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...