advertisement 01-17-2024 FAST COMPANY EXECUTIVE BOARD The nine principles of B2B marketing In an era characterized by rapid change and innovation, these principles offer a beacon to B2B marketers.

Trust has actually become a marketing strategy over the years. getty I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands ...

I’ve modified their principles to the four listed below that can be applied specifically to a marketing organization. They provide a recipe for building a successful team, culture and strategic ...

Dr Xiaolin Li Dr Xiaolin Li is an Assistant Professor of Marketing in Department of Management at LSE. She was formerly Assistant Professor of Marketing at Naveen Jindal School of Management, ...