advertisement 01-17-2024 FAST COMPANY EXECUTIVE BOARD The nine principles of B2B marketing In an era characterized by rapid change and innovation, these principles offer a beacon to B2B marketers.

This was the central question posed in the first webinar of the “2025 Marketing Masterclass” series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication ...

First principles thinking is a method of problem-solving that involves breaking down complex issues into their most basic and fundamental parts. Originating from ancient Greek philosophy and ...

The "four P's," or four principles of marketing, are a simple way to remember what needs to be considered for marketing. You start with a product. You price it. Work out how to place it to move.

The principles of enlightened marketing teach that the company should focus on creating products with genuine value over the long term, rather than focusing on immediate profit. For example, an ...

Joe Geiger has started, built and sold 10 businesses. He is a lecturer on business principles, a business consultant specializing in fundamental business problems, a professor at the University of ...