Direct Marketing Campaigns That Create Success M arketing communications have undergone an evolution in recent years. Today’s consumer now sees thousands of digital ads each day.

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.

HAMBURG, GERMANY—April 27, 2012—The first stage of a study recently conducted by Nielsen, a leading global information and measurement company, and RAPP Germany investigated t ...

What goals do physical printed marketing materials such as brochures, direct mail, and posters help businesses accomplish? What are the biggest issues businesses face when incorporating printed ...

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally ...

The privacy laws that govern direct marketing may seem like an obstacle. The Federal Trade Commission maintains a "Do Not Call" list of citizens who have expressed a desire not to receive any ...

What Is DR Marketing?. DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response ...

For example, Dr. Eagleman’s lab found that marketing materials printed on high quality paper led to better information retention and brand preference compared to those using low-quality paper.

When executing an omnichannel marketing campaign that includes print, project management can be overwhelming. Each channel has its own unique set of challenges.

Per the report, the median response rate using mobile action codes was 4.5 percent to 5.9 percent and the average 6.4 percent. In comparison, the average response rate for direct mail is 4.4 percent, ...