Dallas Cowboys cheerleader Ava Lahey rocked her iconic uniform, flaunting enviably chiseled dancer’s abs as sculpted as any ...

Paramount Global Content Distribution will sell the TV rights to the Pro Cheer League to broadcasters in the U.S. and globally.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The latest live sports deal for David Ellison’s Paramount is a bit unorthodox. After securing exclusive rights to every UFC event for the next seven years, paying over $1 billion annually to do so, ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...