The process began with detailed scoring by a diverse screening ... CEO of MMA APAC and Global Head of SMARTIES Worldwide. "Their success goes beyond technological innovation — it's about imaginative ...

Smarties, founded by Edward Dee in 1949, just celebrated its 75th anniversary. Halloween drives more than 25% of the company’s annual sales. Dee reveals how she leads the family-owned business to ...

We spotlight trailblazers in the entrepreneurship world, exploring their groundbreaking ventures, innovative strategies, and the latest trends shaping the business landscape. Fresh new ideas and ...

BANGKOK, Oct. 6, 2025 /PRNewswire/ -- MMA Global, the leading global trade association for marketers, today announced the official shortlist for the SMARTIES™ Thailand 2025 awards. The list features ...

They may not be the most popular item in Halloween candy stashes, but Smarties have undeniable lasting power, even if it's one food that Gordon Ramsay avoids at all costs. The teeny, sugary, ...

Selected from a record volume of sophisticated submissions, this year's finalists represent the vanguard of marketing excellence. The nominated work underscores a clear shift: today's most effective ...