Procter & Gamble was right to think TV spots featuring happy children ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

In addition to Procter & Gamble, other consumer packaged goods companies have also tapped mobile bar codes as a way to connect users with relevant content. Kraft rolled out a large-scale marketing ...

Procter & Gamble Co. engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty, Grooming, Health Care, Fabric and Home Care, and Baby ...