To help leaders who are curious about pricing, I turn to 11 members of Forbes Business Council E-Commerce, a community I am fortunate to lead, to share their top considerations for pricing strategy.

• CEOs of companies with established products or services said they "price to market" or "knew" their customers' willingness to pay for their products. New product pricing matters.

Cost is such a difficult thing for business owners. Price your product or service too low, and you’re leaving money on the table. Price it too high, and you won’t have any buyers.

Typically, one price label will say “Unit price.” That will be next to another label for the same product that says “You Pay,” or the actual price a shopper will pay at checkout.

Price reductions were recorded in 37 product categories, of which 29 are included as categories in the “e-kalathi” platform, according to the new consumer product price observatory for June 2025, ...

Product: BloombergBest corporate actions managed service—S&P Global Market Intelligence S&P Global Market Intelligence wins Best corporate actions managed service at the IMD & IRD Awards 2025. 17 Jun ...

With streaming services, we weigh the pricing, catalog and ease of use. With ID theft protection, we scour the fine print and compare features, monitoring and the user experience.

Product overview—CanDeal Data & Analytics Reference Pricing Service CanDeal Data & Analytics (DNA), a division of Toronto-based CanDeal Group, provides data products and solutions developed in ...

Privately held non-bank lender Carrington Mortgage Services, LLC’s third-party origination (TPO) channel announced several ...

Apple introduced a $19.99 per month subscription service that can protect up to three devices in one plan. Here's what to ...

The United States Postal Service's stamp price increase went into effect on Sunday, July 13. Here's how much they'll cost.