A product/service strategy emphasizes your large selection or products with additional features. A customer service strategy points out your superior service.

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

Cost-Plus Pricing: Entrepreneurs and consumers often believe that cost-plus pricing, or markups, is the only way to price products and services. This strategy uses the contributing costs to sell ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Meanwhile, product and merchandise teams should clean and optimize their product mix online and in stores. “Retailers should think through what demand is going to look like across all the different ...

The key to capitalizing on the shift to digital products and services requires an intentional multicloud strategy. Here are 5 ways to do it.

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

ServiceNow Inc. today advanced its plans of establishing a bigger foothold in vertical markets by introducing new products for telecommunications providers and financial firms.. The announcement ...

Product Positioning and Differentiation Strategy. In a competitive business world, ... Positioning is how you provide your product or service brand identification as you go to market.