Answer: Product attributes reside in the product, while benefits reside in the customer. For example, a cigarette can have reduced nicotine content (a concrete attribute), providing the customer the ...

When you're thinking about a testing strategy for a large product, you're not just looking at functionality—you’re thinking ...

A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

Digital Wave's Generative AI tool will provide consumer-centric product information across Aldi’s digital interfaces.

These perceptions are obviously not perfect. Some brands’ reputations exceed or fall short of their demonstrable product attributes. But, as a rule, consumers’ beliefs are accurate, stable, and ...