Beyond The Brand: The Rise Of Product Marketing In The Modern Age
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
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Pharma brands are struggling to keep the attention of digitally savvy HCPs
A recent Indegene survey found 26% of HCPs prefer content around brand/product awareness, making it the most popular form of content. The report found that practical resources, including product ...
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From brand awareness to sales: Mastering social media for your business
Today, a strong social media presence is essential for businesses as a powerful means to reach and engage with customers while supporting overall business objectives.Source: © 123rf 123rf Founder and ...
Social media enhances brand loyalty and consumer engagement: Study
Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance ...
Federer-backed On beats holiday-quarter sales, profit estimates on brand awareness push
On Holding reported fourth-quarter sales and profit above Wall Street estimates on Tuesday as its brand awareness initiatives helped drive strong holiday demand for its shoes and sportswear offerings.