Marketing is not the only connection to new product development. The sales team can also influence new products by sharing feedback directly from customers. The face-to-face communications allow ...

When firms develop new products there are a number of steps they go through. From idea generation to prototype development to ...

Topic 11: New Product Development YouTube Advice Playlist: <a href=" Marketing Training Playlist: <a href=" I hope that these ...

Even with a great product, poor promotion can lead to marketing failure. Advertising research is useful in the development of impacting messages that promote desired benefits and reach the market.

Marketing needs to start very far upstream in new-product development,” he said. “Marketing must capture the customer lens, owning the customer insights that lead to successful new-product ...

This new normal is changing not just how companies market but also how they bring new products to market. At CMG Partners, for our latest CMO's Agenda research [email required], we talked with ...

New product development (NPD) used to be a lengthy process that included prototypes, market research, focus groups, more market research and eventually – a good while later – the possibility of launch ...

Product development is facing a fundamental challenge. Unfortunately, at the very moment when companies need to make better products more efficiently, previous performance innovations in product ...

The teams reporting to White are also responsible for product development, marketing strategies, and customer-base management across both Small Business and Consumer divisions.

If you’re curious about how to become a product manager, the good news is that the job doesn’t require an advanced degree. Experience counts for more than education in this fast-paced ...

New York, NY — Audio product research and development are among the leading factors driving the field of audio engineering innovation, and, as in recent years, the AES Convention’s Product Development ...