The method forces you to dig deeper into the product you are building than simply using user stories to define a product.

The way to increase your chances of coming up with good ideas is to follow the tested track to new product development success. New product development can be described as a five-stage process ...

However, this decline conceals massive product reallocation. New products account for a positive contribution of 12% to this growth, and the lagging sales of existing products account for a ...

This may be the career for you if you've got your ear to the floor regarding what's new and what could be a big hit. Product development involves crafting and honing the financial products ...

"Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C.