Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

I will briefly discuss each of those in this article and highlight a few issues with each approach ... view of managing your different products. Unfortunately, however, most B2B companies instead rely ...

Again, these issues can lead to wasted resources ... Use the positioning document as a guiding tool Refer to the positioning document during product development, marketing planning, and sales strategy ...

SMIs have revolutionized marketing ... highlighting issues such as misinformation, endorsement of dangerous products, unrealistic beauty standards, the fostering of a comparison culture, deceptive ...