For example, months before a product launch ... and operations—as well as outside vendors—to set strategies and prepare for the launch date. When assembling cross-functional teams, include ...

The launch of Snickers Pecan at Circle K stores has driven high incremental sales and contributed sig­nificantly to category ...

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making ...

Similarly, every company has a strategy until they launch a product into the marketplace. The marketplace punches back hard, and it's a brutal dose of reality to even the best laid strategic plan.

When it comes to emerging biotechnology or biopharmaceutical organizations, the typical product launch strategies for novel and promising medicines won’t necessarily work. New technologies come with ...

A product launch success determines 81% of a drug’s sales performance. Still, research also suggests that many companies are not optimising their strategies for this crucial period: 67% of ...

With numerous companies investing in novel primary immune deficiency therapies, the pharmaceutical product launch of emerging treatments is expected to reshape the competitive landscape significantly.

The purported product’s launch was recently reported to face delays due to struggles faced by the Cupertino-based technology giant in developing a more advanced version of Siri, whose ...

The degree to which social media engagement translates into sales for businesses has been an open question. In many cases, it ...