An extension strategy is usually introduced between the maturity and saturation stages of the product life cycle, before a real decline takes place. The aim is to continue to maintain a steady ...

Also, focusing solely on the product life cycle can lead to a misalignment with broader business strategy, such as diversifying product lines or entering new markets. Companies should be considering ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

It is withdrawn when it becomes unprofitable. The level of sales determines where a product is in its life cycle. This can be illustrated visually on a graph: The life cycle, and how long it takes ...

Manufacturers often employ strategies of obsolescence to ensure ... the latest trends and understanding the role of the product life cycle, individuals can better manage their investments in ...