Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Once established, brand loyalty is retained if the product quality and service level remain high. Brand loyalty differs from customer loyalty programs, which require offering low prices and ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather different levels of loyalty. But although loyalty is a marketing buzzword, these differences in variants' loyalty ...

"The best loyalty program is building a product people love so much they want to come back and you [don't] have to pay them to come back," Chesky told financial analysts February 14. "And we just ...

Merchants can now display loyalty program pricing tiers in their product markup. These changes align Google Search with existing Merchant Center capabilities. Google has released updated ...

App happy The hardware chain has built a bar code scanner into its app so that consumers can view additional product information and read reviews. Ace’s loyalty program — Ace Rewards — is ...

NEW YORK--(BUSINESS WIRE)--Kasheesh, the first personalized payment product that lets you split your purchase across multiple credit, debit and gift cards, today announced the roll out of their new ...