The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Listening and responding to your users helps you retain more customers—and build product loyalty. But without the right tools ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather different levels of loyalty. But although loyalty is a marketing buzzword, these differences in variants' loyalty ...

App happy The hardware chain has built a bar code scanner into its app so that consumers can view additional product information and read reviews. Ace’s loyalty program — Ace Rewards — is ...

NEW YORK--(BUSINESS WIRE)--Kasheesh, the first personalized payment product that lets you split your purchase across multiple credit, debit and gift cards, today announced the roll out of their new ...