Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

In the fast-paced and competitive world of e-commerce, businesses need reliable tools to stay ahead of the game. The right ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Crafting Innovative Go-to-Market Strategies at Gan.AI After AudioEye, Anna Maikova led product marketing at Gan.AI as a Senior Product Marketing Manager. The company enhances ad and outreach ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real ...

Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

MediaKind today appointed Cory Zachman chief technology officer and named Shahar Bar Senior Vice President, product & ...

Cory Zachman has been promoted to Chief Technology Officer and Shahar Bar appointed SVP, Product & Marketing. FRISCO, Texas— ...