For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Think of a marketing strategy as ... ‘product’ How it influences ‘price’ How it influences ‘place’ How it influence ‘promotion’ Product If the product is expensive to produce ...

The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...