Launching a new product requires addressing the four marketing pillars of price, product, promotion and place of sale. To analyze each of these areas, examine your Strengths, Weaknesses, Opportunities ...

Family branding refers to a marketing strategy that promotes a family of products or services under an umbrella brand. This is different from individual branding that promotes each product in a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...