The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Product Strategy offers a cradle-to-grave approach for managing ... in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.

House of Quality is a summary diagram that is used as part of a structured approach to transform your voice of customer ...

The method forces you to dig deeper into the product you are building than simply using user stories to define a product.

Organizations are not supposed to "test" quality into a product. Their goal should be ... to build it and QA can start building out a test strategy. One tangible way to address these questions ...

E-commerce product management involves juggling multiple vendors, each with their expectations, timelines, and deliverables.

Is your product the high-cost, high-quality option, or the low-cost ... integrate your logo--communicate your brand. Your brand strategy is how, what, where, when and to whom you plan on ...