When I read that GIFs are really good to consider in a company’s digital marketing strategy I was pretty excited. They are a way to express my sense of humor or share something quickly with a ...

Product diversification can be an expensive, time-consuming task. Analyze whether you have the resources to develop new products or modify existing ones. If you don't want to develop products ...

Product Communication Strategy. A strategy is the approach you use to fulfill an objective. For example, if your communication objective is to increase awareness of your product among media by 20 ...

Inadequate product strategies take many forms: It might be a failure to anticipate rapidly changing market requirements; it might be inadequate product innovation so your offering is not ...

My time on Austin’s startup scene taught me fundamental lessons about the intersection between product and business strategy. The fact that most startups fail is no secret, and all too often it ...

Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or ...

You have a good product or service. You have a good strategy. So why aren't you succeeding? You're likely missing the critical puzzle piece: culture.