One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

That is how long-form content grows businesses. But not all marketing content should be nonpromotional. The question is, then, How promotional should each marketing content asset be? How do companies ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

Brazilian broadcaster Globo's trailer for its coverage of the Olympic Games won Best Trailer in the TV section, beating ...

Two bills that would more heavily regulate gaming in Connecticut are running into opposition from the industry.  One measure ...

This is the way brands create that "Wow" factor that pulls in traffic, including branding, store design, multimedia strategy, loyalty and the interpretation of all that customer and sales data.

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

Below you will find guidelines for Social Media content, Event Promotion, and how to submit information to our Monthly Newsletter. If you have any questions or concerns please contact the ...