As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

That is how long-form content grows businesses. But not all marketing content should be nonpromotional. The question is, then, How promotional should each marketing content asset be? How do companies ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

Media texts such as Hollywood films or tabloid newspapers are aimed at a mass market audience. Although mass and niche audiences differ in size, the way we consume media texts is very much a ...

Ogilvy One APAC has promoted Jason Davey (pictured left) to president of growth and customer engagement, while he continues ...

Below you will find guidelines for Social Media content, Event Promotion, and how to submit information to our Monthly Newsletter. If you have any questions or concerns please contact the ...