The 4 Ps of marketing, product, price, place, and promotion. In this video we look at the most thought of P when people think of marketing, and that is Promotion. Whether it is advertising, sales ...

Thanks to a new crop of simplified production tools, you don’t need professional talent to create custom videos that enhance your sales and marketing efforts. Smart phones, webcams, and YouTube have ...

Think about it – you probably watched a video this week, maybe checking out a product or just for fun. That’s the power of ...

Accessibility considerations should be included in the planning and production stages of promotional video content. The resources below provide an overview of accessibility concepts, legal ...

Nollywood's film promotion debate heats up as stars clash over dance video marketing. Explore diverse opinions on this viral ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product ...