As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

That is how long-form content grows businesses. But not all marketing content should be nonpromotional. The question is, then, How promotional should each marketing content asset be? How do companies ...

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

By 2023, the global merchandise business had skyrocketed to $13.4 billion. Record labels and artists have utilized ...

The key to success in the promotional products marketing industry is not to manufacture and print the promotional items yourself, but to simply market these items and enlist the services of ...

Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion.

April's total solar eclipse not only pumped millions of dollars into Vanderburgh, Warrick, Posey and Gibson counties — it ...

One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

Can you make money by selling things that are usually available free? Yes, you can. At any rate, James J. Harris, a former salesman for a photoengraving firm, is doing it. Harris concentrates on ...

To do this, a business will use a range of promotional methods, that can be separated into point of sale or advertising. Reducing the price of a product, usually for a limited time, is designed to ...

The Alaska Seafood Marketing Institute (ASMI) has been awarded $4.5 million in federal Market Access Program (MAP) funding to ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.