Promotions can include various techniques for selling products or services. Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other ...

For marketers who had planned to reach groups of consumers through live interaction this year, whether through large tentpole events, retail pop-ups or trade shows, COVID-19 has required some ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one time. Or maybe you saw one of their amazing ...

Right now hundreds of thousands of retailers, service providers, professionals, and business owners of all sorts are missing out on a fantastic opportunity to market their goods or services to a ...

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and potential ...

Developing a customer base presents a major challenge for businesses large and small. This is particularly true for organizations that have limited resources, where every advertising dollar counts.