Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Mobile advertising company NativeX is announcing new targeting features that it describes as “the most precise demographic targeting technology to date.” That might sound like marketing hype, but ...

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be?

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...