Early on, you will begin representing clients while you take courses on the basic principles of public relations as a management function in the areas of communication analysis, counseling, and public ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Master all elements of a professional public relations campaign. Learn to write effectively in a variety of contexts. Understand the critical role public relations plays in shaping a brand's ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

Or how iconic brands connect with certain groups of people? The short answer is that they rely on public relations professionals. UW’s public relations minor gives students focused communications ...

A public relations veteran shares his thoughts on the current state of the industry--and what it can do better. Before you go shopping for someone to do the work for you, consider these public ...