So, ultimately, PR is effective in helping to generate leads, sales and profits. Though there is much confusion between marketing, advertising and public relations, there are many differences.

Advertising Vs. Public Relations Advertising tends to cost more than PR. Although PR is not entirely free, it is often far less expensive and offers bigger chances of yielding positive results.

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

The fact that you don't pay for PR placements is a benefit. You can fill gaps in promotion with news attention and informal PR exposure. A drawback of public relations is that you don't control ...

A public relations campaign is a series of activities that are planned in advance and relate to a specific goal. This contrasts with other areas of PR, such as general ongoing publicity tactics ...