Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Sneakerheads have earned a reputation for hyping up unreleased shoes. However, long-distance runners take it to new levels when a new marathon shoe is introduced. Earlier this spring, PUMA launched ...

Behind Puma’s eye-grabbing prototypes lies a calculated strategy that’s pushing running shoe design into new territory ...

PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

Launched in January 2025, PUMA's Project3 is a groundbreaking global running program designed to elevate the experience of amateur runners to that of professional athletes. This initiative allowed 89 ...

In January, Puma SE launched a grassroots marketing campaign to turbocharge its return to the sport of running. The 77-year-old German shoemaker put out a call on social media for people signed up to ...

PUMA took its campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground.

Fashion forward footwear maker PUMA is releasing a new line of sneakers based on a classic silhouette. In the early 2000s, the Harambe running spike became popular because of its low-profile design.

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

German sportswear brand Puma is set to cut some 900 administrative jobs by the end of 2026 as the firm posted disappointing ...