As a tech leader working closely with frontline problem-solvers, I’ve learned a great deal about making smart, fast decisions ...

The single goal of an effective and engaging buying process is ... The awareness stage is where you’ll find information seekers who are doing background research before making a purchase decision.

It seems like delays in purchasing decisions have become more common over the last several years. According to multiple ...

Key Points AHP is a means of making decisions through the use of data. It provides a framework for making decisions as a group. Using AHP means you’re making decisions now, rather than waffling over ...

The consumer decision-making process has been described as a purchase funnel, a concept that originated from the study of consumers’ brick-and-mortar experiences.

When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a specialty group at Eric ...

On the other hand, the B2C purchasing process is usually much simpler and faster. This is because there are typically fewer people involved in making the purchase decision, and many decisions can ...

In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the fear of making an indefensible purchase decision is what gets them hot ...

The report was based on data from a survey of 305 B2B purchase decision makers who work for firms across a wide range of industries. Some 58% of respondents say one of the ways they find video content ...