A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

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M&M's has introduced the world to its newest "spokescandy" and her name is Purple. Here's what consumers can expect from the new character.

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In addition to featuring the three female M&M’s on the wrappers, each package in this limited run will only include the corresponding green, brown and purple candy-coated chocolates.

That’s what they’re singing about the new “purple-y peanut shaped chocolate candy” joining the six current characters in M&Ms’ line-up of “melts on your mouth, not in your hand ...

Candy: From factory to Halloween bag Mars has introduced its first new M&M character in more than a decade. The new purple "spokescandy" is a peanut M&M designed to represent acceptance and ...

M&M's is introducing a new color candy for the first time in a decade: Mars on Wednesday officially debuted "purple," the first ever female peanut M&M. More than 10 million fans voted to add the ...

The candymaker is unveiling Purple as its latest addition to the M&Ms cast of characters, but fans may be disappointed to find that she will not be coming to their candy packets.

For the first time in a decade, the M&M’s lineup is expanding. Fans can now welcome Purple, the candy’s first female peanut character, into the fold. According to candymaker Mars, Incorporated,… ...