Why Sainsbury's, Tesco and Asda logos are certain colours. ... Initially, the company had an orange logo - as seen below - but the green typeface we have come to know and love was introduced in 1985.

Sainsbury's forced to ditch famous orange branding in upmarket seaside town after locals protest garish signs will spoil their high street Plans for store in Frinton-on-Sea were met with ...

Sainsbury's says it will reconsider plans for a store in a coastal town after residents voice concerns at the firm's orange logo.

Why Sainsbury's, Tesco and Asda logos are certain colours. Research has discovered the colours of shop logos helps persuade shoppers to head in and fork out hard-earned cash.