Ube, more commonly known as purple yam, is a food whose presence in the Hawaiʻi food scene stems from the Filipino dessert, ube halaya. Proving its versatility, ube is a popular ingredient for ...

Purple Yam Company’s Name, UBAE, Means Ube Before Anything Else UBAE, pronounced like its main ingredient, is one of the 11 businesses in Mana Up’s eighth cohort May 16, 2023 ...

For many people in the U.S., ube is a fairly new discovery, but the truth is that ube has been a commonly used ingredient in Asia cuisine for centuries.

According to the consumer trend forecasts, ube, a purple yam that has played a central part in Filipino food culture for more than four centuries, will be a huge global hit in 2023.

Ube is a purple yam from Southeast Asia, particularly the Philippines, known for its unique taste and vibrant color, often used in desserts like cakes, ice cream and cookies.