The sharper the customer persona, the better equipped the company will be make sound decisions on marketing strategies, product roadmaps, and virtually every outward-facing activity. That's why ...

The team conducted qualitative interviews with more than 20 participants, all of whom were connected to the Natural Park Air Pollution Solution project and were current or former residents of ...

The past few years have seen probably more changes to the business environment than since the industrial revolution. Amongst these changes the growth in technology has been foremost, but along with ...

"Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.