After a patent battle between makers of a C-clasp that lets kids connect loops of rubber brands to loom bracelets was described in the Wall Street Journal recently, I was again reminded of the big ...

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

Wixom, Mich.-based Choon's Design LLC, makers of the popular Rainbow Loom bracelet making kit, will proceed with patent infringement lawsuits against several companies, now that a rival toy and craft ...

Moveover, Silly Bandz and slap bracelets. A new must-have accessory is adorning the wrists of tweens and teens: the Rainbow Loom bangle. Children make the colorful bracelets using small rubber bands ...